When a film doesn't get good enough response from the audience, the producers bring in well known celebrities to boast about it to grab the attention. Usually producers try to cash on the genuine feedback of their close associates and friends.
At times they will resort to orchestrate such things out of desperation! If you don't believe this, then you will have to check the 'unedited' video of director Krish speaking about Panjaa. Krish was given a mike and was forced to speak about Panjaa and he did that for the sake of his friends (Vedam producers Sobhu and Prasad).
He doesn't even know what to speak about the film and the poor man asked every detail from the producers and spoke as they said. Somehow the unedited video of Krish response leaked to the media and was uploaded on Youtube. Within minutes it has become viral on the internet and this cheap publicity stunt further marred the impression on Panjaa.
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